As both a buyer’s and seller’s agent, I'm constantly reviewing listings
and visiting homes. More often than not, I find homes that are not
presented and marketed to their full potential. Many are neglected
short sale and REO listings. For others, I would see poor to no home
descriptions or no showing schedules.
For these under-marketed homes, I bring my experienced buyers to try
to buy below full market price. It's great for buyers, but if you're
the seller, then you're leaving money on the table. Don't be that
seller. Market your home properly and get every dollar possible.
listed on the MLS puts your home in front of an enormous audience right
away. But to really capture attention, here are a few tweaks that help
your listing stand out. The first day on the market is critical.
That's when search alerts are triggered for interested buyers. Most
people tend to spend more time checking out listings toward the end of
the week, right before open houses on weekends. In fact, studies have
shown listings that come on Thursdays and Fridays sell for higher prices
than those from any other day of the week. Then, if buyers do happen
to see your listing, make a good first impression with the first photo
of your home. If you don’t have a photo, buyers don’t know what home
style or condition to expect and will skip to other listings. A picture
is worth a thousand words and in the case of residential real estate,
many thousands of dollars. So make it count.
5) To fix or not to fix
If you've lived in your home for
a while, you probably have a laundry list of upgrades, repairs, and
maintenance items that you've been putting off. When preparing your
home for sale, it's time to take stock of those tasks. While home
improvement projects usually add to your home's value, they don't offer
the same returns. Small repairs offer the best returns so tackle them
first. Fix cosmetic cracks, leaking faucets or broken window screens.
If your home looks poorly maintained, buyers tend to suspect there are
bigger issues hidden beneath the surface. After the easy fixes,
consider bigger projects like interior painting, new carpets or new
kitchen counter top. Keep your color and style choices neutral or you
achieve the negative effect. For major renovations, you should sit down
and discuss with your Realtor. The last thing you want is to be
over-improved for your neighborhood.
6) Staged for success
No home is perfect, but with the
right staging, your home will feel perfect to the right buyer. Buyers
are not interior designers or real estate professionals and don’t look
at vacant homes all day long. It’s hard for them to imagine an empty
space furnished and lived in. Unfurnished, rooms tend to look smaller.
Staging helps buyers understand the space, visualize how they will live
in the house and hopefully fall in love with it. Staging warms up
bland spaces to be homey and cozy. Most important of all, staging draws
people’s attention away from any defects and makes a home look more
updated and better maintained. While you shouldn't try to hide major
defects with staging, if your house is totally vacant, buyers have
nothing to focus on but uneven patches on the wall.
Get these elements right and you'll be happy with the way your home sells.